Re: Tile ?
As mentioned above, tiny tracking devices that bip out a bluetooth beacon ID. The power of them being that if you buy into the service, and lose something that is tagged with a Tile, other Tile users can locate it as they pass. The user base is the important part really, and it's cross platform currently, Apple aren't really one for sharing, so they might do OK in the US where Apple devices are quite prevalent,(~55%)but elsewhere where the market is less saturated (Europe ~half that of the USA) the userbase, and likelyhood of a fellow subscriber passing your device is diminished. I suspect they'll hand out a freebie with new handsets to get the userbase invested, or build the tile technology into the new over the ear headphones, so they are harder to lose, and it'll be a no-brainer to sign up to the service.