you've hit the nail on its head
This is about cost savings...and people who should be unemployable.
When companies put these types of signage up, they remove most of the idiot-factor the same as for petrol stations with digital (including 7-segment LEDs here) outdoor signs. If the signage and the pumps and the cash registers are all tied to the same database, it makes it infinitely easier to keep them synced...and you can undercut the station across the street with the push of a button.
Also, in the restaurant, they're much easier to keep clean than plastic signs with sliding letters. On the down side, we no longer get the amusment of someone trying to spell a McProduct name.
Biting the hand that feeds IT
