Re: Is it me or is this seriously creepy?
I have no expertise in Japanese language/culture, but reading the comments from people who are, there is a custom in Japan called Miai, which is a type of matchmaking (so far, I doubt this is deflecting the creep-o-meter any more than online dating). In this case, it's been incorporated into reality TV - probably as a way for Yusaku Maezawa to offset some of his ticket cost (which is probably a bit steep, even for him).
In summary, more gimmicky than creepy, if I'm reading it right.