Re: Why did they do it?
I think the reason is the usual isn't it? The old they need access to data so that
"...we can improve our.service to you and make your website experience more personal to you"
Which translates as
"... We couldn't be arsed testing this product properly like companies used to do, so.we'd like to use our free testing system, ie the users, to see that it actually works as it should. We'd also like to access data and video so when can analyse it and sell off what ever we can find a buyer for because it makes us a ton of money"
Transfer that to almost every product or service these days, its an absolute joke.