HPE really needs a totally new angle
HPE still builds the best servers, and they have Aruba. That’s it. That’s their win. Just sell that. Tell that story and just that story, all day long: “If you’re gonna buy a computer and hook it to a network, here is why HPE is 100x better.” Then, shut the F Up. They’re done in storage and software and cloud. Greenlake, sure, fine, whatever, but that’s financing and PS. You’re an elite compute company. Go sell that.
And PLEASE, GOD, SOMEBODY AT HPE, PLEASE
MAKE THEIR EXECS STOP SAYING STUPID $@&! like data has gravitational force, the world is hybrid, it’s all about the data, people go to cloud and come back cuz it sucks, data moves here and there, data is the heartbeat of your company, the edge the edge the edge. The cloud-can’t-reach-the-edge thing is total effing nonsense. These are the same dumbass marketing blurbs they were spitting out 10 years ago. HPE, you are going to wither and die if this and whining about AWS Microsoft and Cisco being mean is your story.
Biting the hand that feeds IT
