It's not downloads and torrents (etc) that they are targetting now (well, no more than normal).
This is refering to the many streaming sites out there, think youtube but it'll have cams of the latest films , and whole series to watch. Kids, plebs, and idiots. Those who couldn't have torrented without a full time IT employee to help them. The low hanging fruit, of which there are many.
You're absolutely correct, it's not the film per se, it's the 15 things they blindly click "yes" , "ok" and "install" on to make it start playing on "totallylegitfilms.ru" etc