Re: If I were to guess....
are were a dominant force amoung those who spend money on this sort of stuff.
On their offering, Apple HomeKit has had an utterly unfettered unambiguously disastrous uptake when compared to the competition.
On the market front, consumer IOT also has become cheaper now - smart bulbs, lights and security system now cover various price points.
On the voice controlled front, everything supports Alexa, Amazon have a home run.