Re: they kinda missed a trick here?
Nothing stops them from doing that, but that's pretty much what they're already doing. There's no need for them to adopt a new standard if they want to keep doing that, and I'm sure many devices won't abandon single-backend policies on their products. Those companies who do adopt this, on the other hand, are probably banking on making money by selling more devices that can interoperate. They're probably also banking on customers not blocking the extra data flow that reports back to them as well, so it's not as if this new protocol fixes that problem at all. But at least it should be easier to control the devices using local machines and keep using things after they've been abandoned by their manufacturers.