they kinda missed a trick here?
The model to date has been to maintain reliance on a cloud service with maximal opportunity to extract ongoing revenue via subscriptions and data for resale via slurp. Sadly, I don't see either of those motives going away in the hunt for ubiquity.
Simple devices isolated from the 'net and a controller/hub with enough smarts to run stuff regardless of 'net connectivity is the only way I'd want to go, but that's not the model on offer.
Except that if the protocols are open and royalty free, there's nothing to stop someone from rolling their own hub on a small SoC style unit.