Connect directly to the Internet?
Am I the only one who feels they kinda missed a trick here?
Having something come between IoT gadgets and the Internet at large isn't such a bad idea. The problem lay in the control of that go-between.
Perhaps a better approach would be to standardize a spec for an IoT hob such that devices need to register with this hub and the hub in turn provides the Internet connectivity. BUT...the spec for this hub is open so that anyone who wishes to whip up one with their own particular rules and specs can do so.
But of course, that would probably stop the demographic slurp cold. No, they have to keep on doing it, only through the back door this time.