Re: I don't get it...
A Google shopping search tells me there are a few companies already doing this.
What does this company have to offer that these ones don't? Probably nothing, so they would be competing on price. Hôtel Chocolat's offering is probably going to represent the price ceiling in this market because it would be very difficult to justify a higher price than them, £6 for a 115g bag, so profit margins will be very small.