Chill guys
It's just marketing. You have to put "World's first" followed by three or more words picked almost at random from rest of press release.
Pity the poor Kiwis. They are never first at anything so all of their marketing bumf contains phrases like "Biggest/fastest/highest/awesomist whatever-it-is in Southern Hemisphere!"
If they ever start launching rockets Woomera was there first.
No kiwi icon? What's with you guys?