B.ICONIC...
I'm doing no research into a company with such a pointless hipster name, but I'm going to assume that their company slogan is something like...
"Spend, spend, spend, spend, spend all your money on this pile of overpriced tosh. Go on... spend. It really will make you feel much wellness and make you a more better human than your friends. Honestly. SPEND!!!!!!!!!!"
Biting the hand that feeds IT
