Re: Needed Engineering Input
Thanks Martinusher.
Any production engineer would have told them that this was a non-starter from day one. Not only is the market saturated with comparable devices, but those devices are generally products of large well-funded corporations that can afford both to develop and promote the product and to ride out any glitches and backlashes because they have existing revenue streams of serious backing. Four and a half million is in the words of Tsar Boris "peanuts". Those corporations also typically have the means (and usually the intent) to monetise the data stream, which is ultimately a lot more profitable than the sale of hardware.
I have great sympathy for the founder of DEN, who clearly succumbed to the popular myth that anyone at all can climb to the summit of the hills that surround silicon valley. Those that have done so are in fact a tiny minority who have had exceptional luck. The majority of tech start-ups go to the wall, but success at crowd funding can instil an unjustified optimism as it's driven by subjective enthusiasm for ideas rather than economic or technological reality.
Biting the hand that feeds IT
