Re: "This opens up AWS SSO to many small businesses"
Step by step, creep by creep, business is slowly being tied into The Cloud (TM) whether they want to or not. In the end, they will be completely borged by it, and when (not if) it goes down, the entire world will be blocked for an undefined amount of time.
Yay the future. .... Pascal Monett
That is certainly one possibility, Pascal Monett, although it be decidedly dark, n'est-ce pas?
Fortunately there be readily available, countless other more creative and rewarding alternatives.