Understatement of the year
"Due to the sheer amount of personal information included, combined with the complexities identifying the data owner, this has the potential raise questions on the effectiveness of our current privacy and breach notification laws"
- last few lines of the linked https://www.dataviper.io/ story.
The genie has long-since left the bottle.
It goes without saying that the risks of building a database of that size far exceed any legitimate societal* benefit.
But without a seismic shift in how we process and share data, there's nothing can be done to prevent people building these. Laws are practically worthless.
*societal (as opposed to a handful of marketeers' narrow interests)
