There's always some excuse to explain why storage is having the Hell commoditized out of it...
The industry results have been lackluster for the last 4 or 5 years, and there is always somebody saying essentially "When we work through industry competitive challenge X, sales/margins will improve." That's all fine and well, but as soon as X alleviates, competitive challenge Y is behind that, with Z and AA and AB behind Y.
I asked this in another post about the storage industry a couple years back, but is anybody in the storage industry actually doing WELL? Meaning, are they profitable, with comfortably growing revenues and unit shipments while being a significant non-niche player in storage? The real problem is that the industry is being commoditized like crazy, but nobody in the storage industry wants to be the one to admit that and be seen as scaring off investment in the industry.
