Reply to post: Re: Famous truths...

We lose money on repairs, sobs penniless Apple, even though we charge y'all a fortune

Charlie Clark Silver badge

Re: Famous truths...

It's based on FOMO (fear of missing out) and is a well-understood trigger that most of us of powerless to resist in many situations. Marketing types will using anything to make the decision more emotional. Some of this is regulated in some countries (loss-leaders but also increasingly 3 for 2 offers and upselling), but people have got so used to being ripped off that they expect it.

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