"In the meantime, Amazon pays AU$20 mil in taxes on >AU$1 BILLION in revenue."
Perhaps, but at least companies like Amazon don't seem to treat their customers with the absolute contempt that Apple seems to.
They go back for more as well, my Dad did, I have no idea why. He went back to a certain emission-cheating car company as well, even after they treated him like absolute shit when he bought his last car from them.
I think companies like these employ clever psychological tricks to keep you going back.