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We lose money on repairs, sobs penniless Apple, even though we charge y'all a fortune

low_resolution_foxxes

As a general rule, the total manufacturing cost of all smartphones has been around £50-£150 for 10 years now.

Looking at the major Asian manufacturers, you can get perfectly good LED displays (and spares) for £10-20 a unit. If you really need a 4K UHD with 90Hz it'll cost a heap more, but then Apple also need to pay £45 to apply the special Apple glue. But since Apple glue was formulated by geniuses, and you are really, super worth it, that's all great.

That's largely why Trump got annoyed with Huawei, you cannot have a phone with Apple-esque technical specs retailing for £250, when Apple want £1000.

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