I'd like to see them try put a price on the data that has been 'lost' because of Apple's stance. Jessa Jones and Louis Rossman have repaired devices and recovered data in situations where Apple have lied out-right to say it wasn't possible and just tried to sell new devices.
Even if Apple refuse to/can't repair a device, the practice of going out of their way to prevent others from doing so is a shitty thing to do.