Re: Famous truths...
I challenged a friend of mine about a recent, unnecessary purchase. I was informed "It was half off! I saved 50%." I answered "But you didn't need it. You could have not bought it and saved 100%." I just got a blank stare in return.
People seem to respond on an almost competitive level when something is marked down, as if they think they're getting "ahead" of the poor souls who paid full price for the same item last week.