Re: There’s a reason people say
Hi Martin,
You're right about the repairability - I'm sure that a professional, or even someone with experience (and small fingers) could have replaced the plug better than I did. I was impressed with the trade-in offer, but even more impressed with the way the shop dealt with it; it was the Bose store at the Woodbury Common mall, and I sat there for nearly an hour while the sales rep was on the phone with head office, between them looking for a way to arrange the trade-in on the basis that Bose products shouldn't 'just break' and they wanted to keep the customer happy.
I had the same question you did about the margins; my assumption was that the $94 trade-in was very close to cost price - so the difference between that and the retail price of $229,95 is all profit. A part of where that profit goes is providing an (in my view) excellent customer experience.
Biting the hand that feeds IT
