They might shift more product and make more money overall if their prices relaxed back a bit, currently they range from steep to utterly insane when you look at the proper good stuff.
And that's before you get to the double-dipping for things like vGPU. That leaves a really nasty taste, charging to use hardware you already paid a fortune for.
And when you consider the mostly minimal improvements in performance with time and what seems like a slowdown in product iteration it feels like they've got lazy.
Shame, as my need for fast GPU is growing by the day for all sorts of things.