Re: they should have come clean earlier
Some sums on an envelope would have suggested that it would need far more GPU and CPU than is available outside of a supercomputer lab. The response time to head and eye movement was known, the field of view and resolution needed was known. What they were promising wasn't possible and probably still isn't and won't be for a long time for even a well off business, never mind the public. Ten high end gaming rigs wouldn't be enough. You need very rapid head and eye tracking to avoid sickening lag.
It didn't help that all their "demos" have been essentially mockups so far.