Re: Trade in
Yep, it's HP losing the plot.
With the Gen8, you could swap out the Celeron/Pentium CPU for a low-power Xeon, slap ESXi/KVM on it and have a decent low powered server. It also had an iLO so you could stick it somewhere in the house like a cupboard and remote in when it went wrong. HP also had some decent cashback offers on them so you never paid more than £200 or so. It was a cracking little box at a steal.
Gen10 has a soldered down low-powered AMD dual-core Opteron that is slower than a Gen8 rocking a Xeon. No iLO functionality, no HP cashback discounts, no included HDD.