Horses for arses
I use a 7 year old Macbook Pro and a 5 year old Lenovo and I can honestly say that whilst Windows 10 is improving, the actual experience of using a Mac is much more satisfying. I agree it's not for everyone, but for my work it's just fine.
However
I paid very little for this Macbook a few years ago (£0 actually), and being in IT, I've maxed out all possible upgrades to it. Now I find myself in a quandary. Although it holds its own and runs fast enough most of the time, it is getting slower in day to day use. It is probably not going to take next year's MacOS and the lack of screen resolution is getting to me (we do a lot of remote support, so having a higher resolution than most remote machines would help). When it comes time to consider an upgrade, there is no way on earth I'd be able to justify spending £1000 let alone £2700 on a Mac. I'll have to buy a used one. But the used ones are expensive too. The good ones anyway. It's just not worth it. We can buy an excellent used windows laptop for well under a grand.
Just what is the target market for a machine that costs that much? If it's people with just a lot of money, they don't need that spec of machine. If it's professionals, they'd be in the know and can get cheaper windows machines. Clearly Apple aren't idiots - these machines do sell. So are there that many people with enough money to burn that it makes no difference to them? Horses for courses I suppose