Re: Surely
[jay-walking]
It was promoted by auto manufacturers, but I find no evidence that it was coined by them.
I always understood it was a reference to a "bluejay" or some other bird with "jay" in its name, a bird that has a preference for wandering haphazardly along roadways.
In NZ we have the term, but it relates to crossing a road at an angle rather than straight across, although it can also cover not crossing at a pedestrian crossing/controlled crossing when you're within a short distance of it (can't recall if it's 10m or 20m, but a distance that'd take most people a few seconds to walk)