I like it loud...
The thing I've always struggled with with Apple headphones is volume. I have pairs of Apple, Sennheiser and Sony wired headphones, and the Apple ones are so much quieter on max vol than either of the others. I also have a set of the Sony WL-1000x bluetooth jobbies, and whilst not as loud as the others, they are still again, a fair whack louder than the standard Apple wired ones.