Reply to post: Apple's Annual PC OS "Upgrade" Cycle

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Paul A Jackson

Apple's Annual PC OS "Upgrade" Cycle

I used to unreservedly recommend colleagues, family and friends to switch to Apple desktops or laptops.

Since about 2017, no longer.

Apple simply doesn't care about this market segment any more. It has totally lost the plot.

Meanwhile, four years ago, Microsoft switched to free upgrades for Windows 10. It is under far less self-imposed pressure to stick to specific release dates.

Presumably the money it has saved on advertising and marketing new OS names has been and will continue to be substantial, also.

Moreover, Windows 10 minimum and recommended minimum hardware specifications have not changed, except for minimum drive space being raised to 32GB from 16GB (32 bit) and 20GB (64 bit) - arguably long overdue anyway.

What Microsoft seems to understand that Apple does not, is that most PC users could not care less about new OS features, functions, bells, whistles and emojis. They are far more concerned.about continuity of experience - not having to relearn new ways of getting the same old applications working and access to the same old OS functions EVERY year.

And not having the pain of breaking numerous of their trusted applications and having to revert or wait for Apple to pull its finger out and fix bugs.

Time Apple got new Heads of Mac Marketing and Development at least.

Current bunch are very bruised and past their sell-by dates!

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