Reply to post: Prime is basically a scam.

UK ads watchdog slaps Amazon for UX dark arts after folk bought Prime subs they didn't want

Andy Non Silver badge
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Prime is basically a scam.

It is a pain in the arse looking to see where they've hidden or obscured the option to proceed without signing up for Prime. On one particular layout a year or two ago I couldn't even see the way to proceed without signing up for Prime so I completely abandoned my order and bought elsewhere. Their persistence to force Prime onto me is more than equally matched by my determination never to sign up for it.

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