In the beginning...
a couple of decades back Google (and the other then extant search engines) had the option of using Boolean operators to specify exactly what should be present in the returned results. But that limited the results to exactly what we were looking for, which is a poor business model for a click broker. Google search is not there to help you find stuff. It's there to make you click on links that earn Google revenue. Consequently the high up presence of click bait is part of the purpose. Why d'you think it's "free"?
Biting the hand that feeds IT
