Let the people vote!
What I don't understand stand is, Why only the big customers? Why not vet ALL customers? There are services and APIs to assign any person on Earth a social credits value.
Of course, I probably won't be allowed to be a customer, sadly. I eat meat. I fly on those polluting aeroplanes. I wear clothes manufactured with dubious labor. And worst of all, I'm not obedient enough to maintain a positive social media presence. Oh well.
Or, make it even simpler... Companies should let all their employees VOTE on every potential client. No, that wouldn't work, they could VOTE THE WRONG WAY! Companies should be forced to give ALL people a vote on accepting or rejecting any customers. But Media and newspapers, such as The Register, should get two votes of course.