reputation continues spiraling downward
I find nothing strange about that, the more you dig, the more you dig up, and this applies to, methinks, everybody (which is not an excuse for him, but getting it in perspective). Take Trump, he's not a particularly (...) (...), he's just shamelessly open about it, versus all those fine specimen of humankind that preach, shrilly, one thing, and do, quietly, another. Until they slip and their less favourable image comes to the surface, and everybody's goes tsk-tsk, oh dear, I'd never thought!