Re: ASA (After Stabledoor Ajar)
I think the best way to curb marketing bullshit is to make them actually walk the walk. This article mentions previous adds claiming that their routers signal "couldn't be beaten". Make them supply the best router on the market to their customers and upgrade it if someone makes a better version.
Yes, it would be prohibitively expensive. The word "prohibitively" is germane here. Being forced to make good on their claims will prohibit their marketing department from making nonsense claims in the future.