"We rebalance the system profitability by monetising ..."
That language nicely captures HP's problem: I, as a consumer do not desire to be "monetised". I want a decent product for a decent price and then I want to get on with my life without worrying about the shenanigans they play to maximize their profit margin.
I use a HP printer and slowly work my way through half-liter bottles of ink - that reduces printing costs by an order of magnitude and really reduces landfill (as if HP really cared for that last point).
If HP started hiring engineers instead of salespeople and went back to developing better hardware, I might regain some respect for the company. Anyone wants to take a bet on that one?