Re: The reason that I did not subscribe to BBC Sounds
"Your data probably isn't that interesting or important."
You're right, it's not. But the data fetishists and bean counters think it is. Sadly, what usually happens when too much data is gathered is that budget is allocated to the stuff with mass popularity and ends up in a race to the lowest common denominator. I expect the BBC will produce fewer innovative new programmes, promote fewer new bands, comedians, playwrights etc and more bland music shows.