Re: The reason that I did not subscribe to BBC Sounds
It's all the same fad running wild through all business sectors: "make sure we can harvest peoples' life & habits in ways that are both easy and convenient for us".
Every business is waking up to the fact that there is money to be made selling customers' data, and since they all have "customers", they all have an additional, untapped revenue stream. This is going to get a lot worse before it gets any better: Expect having to sign in for everything, no matter how ordinary or unimportant...