You guys are all wrong. The word "value" has nothing to do with the word "cost" or "price". It's not about $$$. It's a completely meaningless buzzword, that could mean anything, such as the perfectly subjective value the buyer sees in it. Eg, a modern computer has much more value for use than an old one, while still costing less. And look, that's precisely what they're doing here, comparing the subjective value of the latest model to the previous, now obsolete model.
Just look at how the word "value" is used in advertisement...
Biting the hand that feeds IT
