The BBC has long been trying to stay relevant as consumer choice broadens and tastes change. Sure, they are among the best around when it comes to making top-notch documentary programs - but good documentaries are among the most expensive programs to produce, and generally get very poor viewing figures. It's really hard for them to compete with the much higher-budget non-fiction produced in the US. As much as people love to complain about the excessively high pay, the BBC budget is dwarfed by most of the American television producers. Four billion pounds a year an annual budget? News Corporation alone pulls almost twice that in annual revenue.