Re: Pimp or madam?
Well, it is a negative bias towards men by the association with "pimp". They do not mean that "pimp" could be associated with both women and men, but that men could be associated with other things (murderer, saint, teacher, policeofficer, boffin, whatever) that could be negative or positive. In the end, some sort of weighted average over what is associated with men (or women or whatever) shows the bias (positive or negative) towards men (in this case).