C-Suite
I had this discussion with a C-Suite once - on a plane (it was me that got the upgrade, not him that got a downgrade!)
He asked why our certifiable development cost so much, but I was struggling to get the point across and used this (very simplistic and not quite applicable) analogy:
Your average web app is designed and tested at kindergarten level
Your average commercial software is designed and tested at high school level
Your certifiable software is provably correct at PhD level
Which software do you want to have been used in this plane?
Yes, there is great software developed by committed people at all levels within the industry, but at the project level, you certainly get what you pay for!