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As browser rivals block third-party tracking, Google pitches 'Privacy Sandbox' peace plan

eldakka Silver badge

"Some ideas include new approaches to ensure that ads continue to be relevant for users,

I'd say old approaches are needed for relevant ads like in the print-media days, like:

If I am on a car site, show me adds about cars and/or car-related accessories.

While reading an article about an F150 pickup, show me ads relevant to pickup trucks such as other manufacturers equivalent models, accessories for F150s, e.g. decorative antlers so I can look like I've gone hunting.

If I read an article about Tesla's, show me ads for other EVs.

If I visit a shopping website and am browsing the kitchen appliance section, how about, i don't know, showing me ads about kitchen appliances or other kitchen/cooking related subjects?

I don't want to see ads for TV's when I've just bought one and I'm reading about motorbikes. Or ads for dildo's when on a political news site (well, OK, I can see the relationship there). Or ads for cars on newegg, or on ebay if I'm browsing the knitting wool section.

It's not that fucking hard.

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