Re: And they wonder why...
Nobody has forced you to buy a LG TV for NowTV. - just pick up a Now TV box for about a tenner. Works fine on my Sony TV (which admittedly already has Netflix and Amazon).
I'm not sure what your beef is with Now TV in particular, it's not like it's difficult to watch (available on LG Smart TV's, Samsung Smart TV's, PS3, PS4, Xbox 360, Xbox One, plus about 5 varieties of NowTV STB's)