Is it just me...?
Or does this "village" sound like one of those "contests" that companies continue to run where they invite artists and designers to redesign their logos / websites / headquarters with a few-hundred-dollar prize* for the winning entry -- getting hundreds of people to do work for them for free...?
* That's, at best, the prize. Otherwise, the "prize" is EXPOSURE!
https://theoatmeal.com/comics/exposure