Reply to post: This is hilarious.

Google to bury indicator for Extended Validation certs in Chrome because users barely took notice

Andrew Commons

This is hilarious.

Once upon a time, long, long ago - well in the late 1990s anyway - when eCommerce was becoming a thing the ".com" certificates were only issued after verifying that the applicant is a genuine legal entity. You had to produce a lot of paperwork and it was not a quick process.

Roll forward to mid-2000s and all that has gone. Getting a ".com" is a trivial exercise. The certificate authorities responded by running road shows for "Extended Validation Certificates" that were only issued after verifying that the applicant is a genuine legal entity...and would cost more that the original ".com" that you had jumped though hoops to get. Oh...and they had this green stuff in the "chrome" in the browser that could not be manipulated.

Roll forward...and it's all shit again. And it will always be shit. The technology works, the process doesn't.

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