Re: Let them dopamine themselves to death
Scene: interior of The Maidenhead, a bar on the planet Beaumond. A young woman stands watching an advert for Fruity Oaty Bars before whispering one word: "Miranda". Remember how that turned out?
Or find a copy of Frederik Pohl's "What To Do Until The Analyst Comes" for a Golden Age of Science Fiction reason why the rats wouldn't be the only ones.