Reply to post: Re: So what?

Cambridge Analytica didn't perform work for Leave.EU? Uh, not so fast, says whistleblower

Anonymous Coward
Anonymous Coward

Re: So what?

>So what effect did it have if any?

CA didn't target those who had already made the decision. It targeted those who were on the fence based on their interests. So those who liked animals got messages about the EU endangering polar bears, those who were concerned about immigration got messages about the EU opening the borders to Turkey/Syria, etc. Many of these messages were distortions of the truth and some were outright lies, but all were aimed to get those on the fence to vote.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon