Some rural parts of the UK are getting fibre thanks to local councils and fibre providers. My folks in the Cotswolds were approached by someone coming to the door asking whether they'd be interested in Gbps internet through fibre. The village had just had a company digging up the verge and installing it. Mum enquired whether it made emails go any faster or shopping on the M&S website. Saleswoman suggests that streaming would be faster etc. Mum says she doesn't do that and laughed out loud when she found out how much a month it was and the installation charges including the long way down the drive would be.