Re: The user is right
When I was in local government 15 years ago there was a big push for departmental "IT Champions". I strongly resisted being so titled as I saw that it was exactly Level Zero IT Support.
I'd do the normal working-with-colleagues stuff, the IT equivalent of telling people you had to push and the rotate the microwave dial, but more than that and it would rapidly become the IT equivalant of Me+OneOther being the only people who ever cleaned the kitchen.